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The History of the Longaberger Basket Company

The Longaberger Company's rich history began in 1919 when J.W. Longaberger began working for the Dresden Basket Factory in Dresden, Ohio. Being a quick learner with a natural aptitude he soon grew quite skilled in the art of basket making. Over time he mastered the tight weaving style that became his trademark. When the factory closed due to the Great Depression he took a job at a paper mill. However J.W. had found his calling and he continued to make baskets in his spare time. In 1936, J.W. and his wife Bonnie Jean accumulated enough money to buy the closed Dresden Basket Factory. They reopened the factory and named it The Ohio Ware Basket Company. This was a reference to the ware baskets that the Dresden Basket Factory had previously manufactured for the pottery industry.

Many years later in the 1970's, J.W. and Bonnie Jean's son, Dave Longaberger took notice that baskets were enjoying a new popularity. He asked his father if he would mind making a few baskets like he used to make in years past. J.W. made a dozen and Dave took them to a neighboring town. They were an immediate hit and a new family business was born. Dave founded J.W.'s Handwoven Baskets in honor of his recently deceased father. As the baskets grew more and more popular the company soon expanded to a larger manufacturing facility.

The unique distribution method of Longaberger baskets came about when Dave Longaberger analyzed the various sales models that the company had been utilizing. He realized that the most effective method of selling their baskets was through direct sales via home shows hosted by sales consultants. This way a consultant could take the time to explain the history and craftsmanship behind each handmade basket. It wasn't long before sales exploded and these collectable baskets became extremely popular.

Longaberger basket shaped headquarters buildingThe Longaberger corporate headquarters in Newark, Ohio is a very unique building since it is shaped in the form of a basket - and not just any basket but Longaberger's most popular basket, the Medium Market Basket! Dave originally envisioned all of the Longaberger buildings to be designed this in this fashion. Sadly, he died soon after its completion and his children who now run the company decided against designing any future buildings this way - leaving this singular building as a testament to their father's vision.

Over the last several years Longaberger has expanded their product line to include purses, jewelry and pottery. These have proven to be a very popular addition to the product line.

Longaberger baskets and accessories such as wrought iron furnishings, basket liners and protectors, WoodCrafts lids, handbags and jewelry continue to rise in popularity and value. The J.W. Longaberger Collection limited edition series of baskets are especially prized as once they are retired no more are produced. The Longaberger company is truly an inspiring American success story for collectors the world over!

What you see here is a sampling of all the Longaberger baskets and other collectibles available on eBay. If you don't see exactly what you're looking for use our site search to see even more items!

1997 Longaberger Collectors Club Membership Basket Tall Swing Handles & Liner

1997 Longaberger Collectors Club Membership Basket Tall Swing Handles & Liner


$18.00


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Longaberger Baskets Handwoven Spoon Basket 1988 USA

Longaberger Baskets Handwoven Spoon Basket 1988 USA


$14.95


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Longaberger Basket Trim Your Basket Heart Tie On Accessory Lot 2 Valentines NIB

Longaberger Basket Trim Your Basket Heart Tie On Accessory Lot 2 Valentines NIB


$23.99


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Longaberger 1997 Easter Egg Basket Liner Protector Combo

Longaberger 1997 Easter Egg Basket Liner Protector Combo


$20.00


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Longaberger Bowl Basket with Hard Protector/Liner and Lid - 9

Longaberger Bowl Basket with Hard Protector/Liner and Lid - 9"


$54.99


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Longaberger 1994 Mother’s Day Basket Protector & Floral Liner Combo

Longaberger 1994 Mother’s Day Basket Protector & Floral Liner Combo


$16.49


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Hilltop Designs Longaberger Basket Lining Pattern Small Catch-All 2 Top Finishes

Hilltop Designs Longaberger Basket Lining Pattern Small Catch-All 2 Top Finishes


$12.00


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Custom Made Plastic Protector for the Longaberger Bread Basket

Custom Made Plastic Protector for the Longaberger Bread Basket


$12.00


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Wrought Iron 2 Tier Shelves Longaberger Foundry Holiday Server Stand 2005 Wood

Wrought Iron 2 Tier Shelves Longaberger Foundry Holiday Server Stand 2005 Wood


$49.99


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11

11" X 8" Longaberger Spring 2018 Lined Easter Basket in Green Sage

$60.00

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Hilltop Designs Longaberger Basket Lining Pattern 1999 Popcorn 2 Styles Of Edge

Hilltop Designs Longaberger Basket Lining Pattern 1999 Popcorn 2 Styles Of Edge


$12.00


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Longaberger Forever Spring Basket Vase with Liner NEW 

Longaberger Forever Spring Basket Vase with Liner NEW 


$55.00


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LONGABERGER BASKET ZIPPERED CASH MONEY BAG (New)

LONGABERGER BASKET ZIPPERED CASH MONEY BAG (New)


$5.00


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Longaberger Christmas Bell Basket Wrought Iron Bell Hanger Baskets 2000 Century

Longaberger Christmas Bell Basket Wrought Iron Bell Hanger Baskets 2000 Century


$32.99


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Longaberger JW Collection Miniature 1998 Apple Basket w/ COA New In Box

Longaberger JW Collection Miniature 1998 Apple Basket w/ COA New In Box


$39.00


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