The Prudent Collector

Collectibles

Guides & Articles




The History of the Longaberger Basket Company

The Longaberger Company's rich history began in 1919 when J.W. Longaberger began working for the Dresden Basket Factory in Dresden, Ohio. Being a quick learner with a natural aptitude he soon grew quite skilled in the art of basket making. Over time he mastered the tight weaving style that became his trademark. When the factory closed due to the Great Depression he took a job at a paper mill. However J.W. had found his calling and he continued to make baskets in his spare time. In 1936, J.W. and his wife Bonnie Jean accumulated enough money to buy the closed Dresden Basket Factory. They reopened the factory and named it The Ohio Ware Basket Company. This was a reference to the ware baskets that the Dresden Basket Factory had previously manufactured for the pottery industry.

Many years later in the 1970's, J.W. and Bonnie Jean's son, Dave Longaberger took notice that baskets were enjoying a new popularity. He asked his father if he would mind making a few baskets like he used to make in years past. J.W. made a dozen and Dave took them to a neighboring town. They were an immediate hit and a new family business was born. Dave founded J.W.'s Handwoven Baskets in honor of his recently deceased father. As the baskets grew more and more popular the company soon expanded to a larger manufacturing facility.

The unique distribution method of Longaberger baskets came about when Dave Longaberger analyzed the various sales models that the company had been utilizing. He realized that the most effective method of selling their baskets was through direct sales via home shows hosted by sales consultants. This way a consultant could take the time to explain the history and craftsmanship behind each handmade basket. It wasn't long before sales exploded and these collectable baskets became extremely popular.

Longaberger basket shaped headquarters buildingThe Longaberger corporate headquarters in Newark, Ohio is a very unique building since it is shaped in the form of a basket - and not just any basket but Longaberger's most popular basket, the Medium Market Basket! Dave originally envisioned all of the Longaberger buildings to be designed this in this fashion. Sadly, he died soon after its completion and his children who now run the company decided against designing any future buildings this way - leaving this singular building as a testament to their father's vision.

Over the last several years Longaberger has expanded their product line to include purses, jewelry and pottery. These have proven to be a very popular addition to the product line.

Longaberger baskets and accessories such as wrought iron furnishings, basket liners and protectors, WoodCrafts lids, handbags and jewelry continue to rise in popularity and value. The J.W. Longaberger Collection limited edition series of baskets are especially prized as once they are retired no more are produced. The Longaberger company is truly an inspiring American success story for collectors the world over!

What you see here is a sampling of all the Longaberger baskets and other collectibles available on eBay. If you don't see exactly what you're looking for use our site search to see even more items!

Longaberger 4 Pewter Baskets Ornaments-2002

Longaberger 4 Pewter Baskets Ornaments-2002

$11.70

Product Details
Longaberger 2007 Medium Market Day Basket / Protector & Orchard Park Plaid Liner

Longaberger 2007 Medium Market Day Basket / Protector & Orchard Park Plaid Liner

$40.00

Product Details
Longaberger Cracker Basket Classic Blue Fabric Liner #244063 NEW

Longaberger Cracker Basket Classic Blue Fabric Liner #244063 NEW

$18.95

Product Details
Longaberger Halloween Wrought Iron Cauldron w/Basket & Liners

Longaberger Halloween Wrought Iron Cauldron w/Basket & Liners

$80.00

Product Details
Longaberger Pottery Ivory 8 in 1 Entertainer Set Deep Brown Bakers Basket Liner

Longaberger Pottery Ivory 8 in 1 Entertainer Set Deep Brown Bakers Basket Liner

$194.99

Product Details
Longaberger Crawford Barn Basket Divider 1998 Woodcrafts New Vintage Barnraising

Longaberger Crawford Barn Basket Divider 1998 Woodcrafts New Vintage Barnraising

$14.95

Product Details
Longaberger Mini Vegetable Basket Plastic PROTECTOR ONLY Divided

Longaberger Mini Vegetable Basket Plastic PROTECTOR ONLY Divided

$9.99

Product Details
Longaberger Napkin and corner basket liners - denim. Used. Lot of 2

Longaberger Napkin and corner basket liners - denim. Used. Lot of 2

$9.99

Product Details
Longaberger Bread Basket Spring Floral Fabric Liner #24759138 NEW

Longaberger Bread Basket Spring Floral Fabric Liner #24759138 NEW

$18.95

Product Details
Longaberger Medium Berry Basket Natural Fabric Liner #214746 NEW

Longaberger Medium Berry Basket Natural Fabric Liner #214746 NEW

$14.95

Product Details
LONGABERGER 1997 Green Snowflake Basket Traditional Holly Liner 2 Protectors Lid

LONGABERGER 1997 Green Snowflake Basket Traditional Holly Liner 2 Protectors Lid

$64.99

Product Details
LONGABERGER 1998 Glad Tidings Christmas Basket Combo Green

LONGABERGER 1998 Glad Tidings Christmas Basket Combo Green

$58.99

Product Details
LONGABERGER 1999 Holiday Pinecone Basket Green Stripe Liner Dual Protector 

LONGABERGER 1999 Holiday Pinecone Basket Green Stripe Liner Dual Protector 

$50.99

Product Details
RARE! 2000 LONGABERGER GOLF BASKET & ANNUAL GOLF TOWEL! Hard to find! Unique!

RARE! 2000 LONGABERGER GOLF BASKET & ANNUAL GOLF TOWEL! Hard to find! Unique!

$50.00

Product Details
LONGABERGER 1999 Christmas Collection Popcorn Basket Combo with Green Trim

LONGABERGER 1999 Christmas Collection Popcorn Basket Combo with Green Trim

$45.99

Product Details
View More Items:   1  2  3  4  5  6  7