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The History of the Longaberger Basket Company

The Longaberger Company's rich history began in 1919 when J.W. Longaberger began working for the Dresden Basket Factory in Dresden, Ohio. Being a quick learner with a natural aptitude he soon grew quite skilled in the art of basket making. Over time he mastered the tight weaving style that became his trademark. When the factory closed due to the Great Depression he took a job at a paper mill. However J.W. had found his calling and he continued to make baskets in his spare time. In 1936, J.W. and his wife Bonnie Jean accumulated enough money to buy the closed Dresden Basket Factory. They reopened the factory and named it The Ohio Ware Basket Company. This was a reference to the ware baskets that the Dresden Basket Factory had previously manufactured for the pottery industry.

Many years later in the 1970's, J.W. and Bonnie Jean's son, Dave Longaberger took notice that baskets were enjoying a new popularity. He asked his father if he would mind making a few baskets like he used to make in years past. J.W. made a dozen and Dave took them to a neighboring town. They were an immediate hit and a new family business was born. Dave founded J.W.'s Handwoven Baskets in honor of his recently deceased father. As the baskets grew more and more popular the company soon expanded to a larger manufacturing facility.

The unique distribution method of Longaberger baskets came about when Dave Longaberger analyzed the various sales models that the company had been utilizing. He realized that the most effective method of selling their baskets was through direct sales via home shows hosted by sales consultants. This way a consultant could take the time to explain the history and craftsmanship behind each handmade basket. It wasn't long before sales exploded and these collectable baskets became extremely popular.

Longaberger basket shaped headquarters buildingThe Longaberger corporate headquarters in Newark, Ohio is a very unique building since it is shaped in the form of a basket - and not just any basket but Longaberger's most popular basket, the Medium Market Basket! Dave originally envisioned all of the Longaberger buildings to be designed this in this fashion. Sadly, he died soon after its completion and his children who now run the company decided against designing any future buildings this way - leaving this singular building as a testament to their father's vision.

Over the last several years Longaberger has expanded their product line to include purses, jewelry and pottery. These have proven to be a very popular addition to the product line.

Longaberger baskets and accessories such as wrought iron furnishings, basket liners and protectors, WoodCrafts lids, handbags and jewelry continue to rise in popularity and value. The J.W. Longaberger Collection limited edition series of baskets are especially prized as once they are retired no more are produced. The Longaberger company is truly an inspiring American success story for collectors the world over!

What you see here is a sampling of all the Longaberger baskets and other collectibles available on eBay. If you don't see exactly what you're looking for use our site search to see even more items!

Longaberger Horizon of Hope  Rosebud  Basket  Set 2007

Longaberger Horizon of Hope Rosebud Basket Set 2007

$50.00

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2000 Longaberger Little Love Sweetheart Basket Set

2000 Longaberger Little Love Sweetheart Basket Set

$25.00

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LONGABERGER 1998 Basket WITH LINER, PROTECTOR, AND LID

LONGABERGER 1998 Basket WITH LINER, PROTECTOR, AND LID

$25.00

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Longaberger 2013 Mothers Day 2006 TrTrimming Basket Perenial Garden Liner #24253

Longaberger 2013 Mothers Day 2006 TrTrimming Basket Perenial Garden Liner #24253

$12.99

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Longaberger Saffron Booking, 1999 TT Peppermint Birthday Basket Protector #41360

Longaberger Saffron Booking, 1999 TT Peppermint Birthday Basket Protector #41360

$16.99

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Longaberger 1999 Tree Trimming Peppermint Basket Traditional Holly Liner #267947

Longaberger 1999 Tree Trimming Peppermint Basket Traditional Holly Liner #267947

$19.99

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Longaberger Retired Oatmeal Solid Catalog Basket Liner #2862489 - NEW

Longaberger Retired Oatmeal Solid Catalog Basket Liner #2862489 - NEW

$21.99

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Longaberger 2003 Small Gatehouse Basket with Protector

Longaberger 2003 Small Gatehouse Basket with Protector

$25.00

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Longaberger 2010 Mothers Day Basket Combo NEW

Longaberger 2010 Mothers Day Basket Combo NEW

$85.00

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Longaberger 2004 Medium Berry Basket Combo ~ Floral Blooms Liner

Longaberger 2004 Medium Berry Basket Combo ~ Floral Blooms Liner

$48.95

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Longaberger Rare Pink Spring Basket w/ 2 Protectors & Liner

Longaberger Rare Pink Spring Basket w/ 2 Protectors & Liner

$55.00

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Longaberger 1999 Candle Basket & Protector - Classic Stain

Longaberger 1999 Candle Basket & Protector - Classic Stain

$32.95

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Longaberger 2004 Hostess Appreciation Basket W/ Lock & Key Hangtag

Longaberger 2004 Hostess Appreciation Basket W/ Lock & Key Hangtag

$7.99

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Longaberger Holiday Hostess Basket, Protector & Fabric Liner

Longaberger Holiday Hostess Basket, Protector & Fabric Liner

$49.99

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1993 Longaberger Wall Hanging Mail Holder Basket w/ Brown Leather Handle

1993 Longaberger Wall Hanging Mail Holder Basket w/ Brown Leather Handle

$69.98

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