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The History of the Longaberger Basket Company

The Longaberger Company's rich history began in 1919 when J.W. Longaberger began working for the Dresden Basket Factory in Dresden, Ohio. Being a quick learner with a natural aptitude he soon grew quite skilled in the art of basket making. Over time he mastered the tight weaving style that became his trademark. When the factory closed due to the Great Depression he took a job at a paper mill. However J.W. had found his calling and he continued to make baskets in his spare time. In 1936, J.W. and his wife Bonnie Jean accumulated enough money to buy the closed Dresden Basket Factory. They reopened the factory and named it The Ohio Ware Basket Company. This was a reference to the ware baskets that the Dresden Basket Factory had previously manufactured for the pottery industry.

Many years later in the 1970's, J.W. and Bonnie Jean's son, Dave Longaberger took notice that baskets were enjoying a new popularity. He asked his father if he would mind making a few baskets like he used to make in years past. J.W. made a dozen and Dave took them to a neighboring town. They were an immediate hit and a new family business was born. Dave founded J.W.'s Handwoven Baskets in honor of his recently deceased father. As the baskets grew more and more popular the company soon expanded to a larger manufacturing facility.

The unique distribution method of Longaberger baskets came about when Dave Longaberger analyzed the various sales models that the company had been utilizing. He realized that the most effective method of selling their baskets was through direct sales via home shows hosted by sales consultants. This way a consultant could take the time to explain the history and craftsmanship behind each handmade basket. It wasn't long before sales exploded and these collectable baskets became extremely popular.

Longaberger basket shaped headquarters buildingThe Longaberger corporate headquarters in Newark, Ohio is a very unique building since it is shaped in the form of a basket - and not just any basket but Longaberger's most popular basket, the Medium Market Basket! Dave originally envisioned all of the Longaberger buildings to be designed this in this fashion. Sadly, he died soon after its completion and his children who now run the company decided against designing any future buildings this way - leaving this singular building as a testament to their father's vision.

Over the last several years Longaberger has expanded their product line to include purses, jewelry and pottery. These have proven to be a very popular addition to the product line.

Longaberger baskets and accessories such as wrought iron furnishings, basket liners and protectors, WoodCrafts lids, handbags and jewelry continue to rise in popularity and value. The J.W. Longaberger Collection limited edition series of baskets are especially prized as once they are retired no more are produced. The Longaberger company is truly an inspiring American success story for collectors the world over!

What you see here is a sampling of all the Longaberger baskets and other collectibles available on eBay. If you don't see exactly what you're looking for use our site search to see even more items!

Longaberger Emerald Vine Fabric Darning Basket LINER

Longaberger Emerald Vine Fabric Darning Basket LINER

$20.00

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Longaberger 2003 Holiday Helper Basket With Paprika Liner And Protector

Longaberger 2003 Holiday Helper Basket With Paprika Liner And Protector

$19.97

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LONGABERGER 2014 HORIZON OF HOPE BASKET PINK INSIDE TV TIME, LID, PR W/ DIVIDER

LONGABERGER 2014 HORIZON OF HOPE BASKET PINK INSIDE TV TIME, LID, PR W/ DIVIDER

$70.00

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2006 Bonnie Longaberger Miniature Geranium Basket, liner, tie on, protector

2006 Bonnie Longaberger Miniature Geranium Basket, liner, tie on, protector

$49.99

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Longaberger WoodCrafts Wood Rectangular Basket Lid, 15” X 8”

Longaberger WoodCrafts Wood Rectangular Basket Lid, 15” X 8”

$12.95

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Longaberger Tarragon or Coaster Tote BASKET Has Burgundy/Maroon Fabric  2003

Longaberger Tarragon or Coaster Tote BASKET Has Burgundy/Maroon Fabric 2003

$17.00

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Longaberger Autumn Treat Basket w/ Wrought Iron Halloween Spider Legs Decoration

Longaberger Autumn Treat Basket w/ Wrought Iron Halloween Spider Legs Decoration

$60.00

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Vintage 1993 Longaberger 19

Vintage 1993 Longaberger 19" 12" 6" Gathering Basket 2 Handles Cloth Liner

$79.99

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Preowned Longaberger Round Basket Liner, Red w/ White Stripes

Preowned Longaberger Round Basket Liner, Red w/ White Stripes

$8.99

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Longaberger Basket Rectangle Handle Green Weave Plastic Liner 1998 Handmade Vtg

Longaberger Basket Rectangle Handle Green Weave Plastic Liner 1998 Handmade Vtg

$28.99

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Longaberger Basket 2002 SAFFRON  w/ Liner & Protector

Longaberger Basket 2002 SAFFRON w/ Liner & Protector

$20.00

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1992 LONGABERGER CAKE BASKET, PROTECTOR, FABRIC, WOODEN RISER, & PADDED LID

1992 LONGABERGER CAKE BASKET, PROTECTOR, FABRIC, WOODEN RISER, & PADDED LID

$55.00

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Longaberger Hanging Basket Small Leather Handle 1996 Handmade Signed Vintage

Longaberger Hanging Basket Small Leather Handle 1996 Handmade Signed Vintage

$18.99

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2002 Longaberger Magazine Basket w/ Liner & Protector

2002 Longaberger Magazine Basket w/ Liner & Protector

$50.00

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Longaberger 2000 Picnic Basket with Dual Handles and Lid

Longaberger 2000 Picnic Basket with Dual Handles and Lid

$32.95

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