Guides & Articles
Lladro Marks & Trademarks Reference Guide - Date and Authenticate Your Lladro Figurine
Welcome to The Prudent Collector where we are pleased to provide you with helpful information on how to date and authenticate your Lladro figurines based on the trademark backstamp or marking. We also endeavor to help you find discount prices on Lladro collectibles.
A Lladro figurine can be dated as well as authenticated by the marking or trademark logo on the underside of its base. A figurine lacking one of the following marks is quite likely to be a fake or a forgery. The exception to this rule would be the earliest figurines which were not marked - however these are quite rare.
The first Lladro trademark was impressed into the porcelain. This mark was used from approximately 1960 to 1963.
The second Lladro logo was also impressed into the porcelain. This trademark was used from approximately 1965 to 1970.
The third Lladro mark was changed to a blue backstamp which featured the now famous Lladro bellflower. This trademark was used from about 1971 to 1974. The missing accent over the letter "o" was intentional.
The fourth Lladro marking or backstamp was used from approximately 1974 to 1977. The accent was added as well as a trademark sign.
The fifth Lladro stamp was used from approximately 1977 to 1984. It added the copyright acronym DAISA which stands for Disenos Artisticos E Industriales, S.A.
The sixth Lladro backstamped logo added a copyright date and was used from about 1984 to 1989.
The seventh Lladro marking was introduced in 1990 and is still currently in use. It featured a revised bell flower logo and typeface.
Another Lladro backstamp that you'll see from time to time is the Lladro Collectors Society mark. These are used on "Members Only" figurines.
A final note on something important to watch for as regards the Lladro trademarks. A Lladro "second" will have the bell logo scraped off to indicate its status. A second is a figurine that Lladro quality control considered to be less than perfect in some way. The majority of the time it is for some very minor reason and you will be hard pressed to visually see why it was rejected. However it's important from the standpoint that a second does not command the same value as a perfect figurine. When buying online make sure the mark is properly described or photographed. Now the other side of the coin is this, if you're buying a figurine for decorative reasons rather than as a collector or an investor a second can be a wonderful way to acquire the figurine for a much lower price!
When buying a Lladro figurine as an investment the authentication process is quite important. You certainly want to ensure that you're not spending your money on a fake or forgery. We sincerely hope this guide on authenticating and dating your figurine proves to be helpful to you.
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