Swarovski Elements Designer Black Dress Auction To Benefit Cancer Fight

Swarovski Elements has commissioned 22 of the fashion industry’s most notable designers and new talent to design completely original little black dresses for the cancer-fighting initiative “22 Ways To Say Black”. On September 20, 2010 at Phillips de Pury & Company in New York City, under the high-patronage of Carla Bruni-Sarkozy, these one-of-a-kind dresses will be put on the auction block with all of the proceeds benefitting the American Cancer Society and La ligue nationale contre le cancer in France.

Swarovski Elements commissioned Giorgio Armani Privé, Givenchy by Riccardo Tisci, Lanvin by Alber Elbaz, Sonia Rykiel, Vivienne Westwood, among other designers, to explore the aesthetic possibilities of precision cut crystals and the iconic little black dress. These unique and original creations, all beautifully embellished with Swarovski Elements, are now being used for a higher purpose, being auctioned off to help fight cancer.

Throughout New York Fashion Week, beginning September 7 and running through September 20, visitors to the New York Meatpacking District outpost of Phillips de Pury & Company can preview these unique pieces which will be on display prior to the auction on the evening of the September 20. After the auction there will be an exclusive cocktail party hosted by Nadja Swarovski, Vice President of International Communications.

“We are thrilled to be associated with this exciting event benefiting a worthwhile cause. Swarovski proves with it that it is at the forefront in art, design and fashion. They have enrolled some of today’s greatest fashion designers to give the ultimate edge to the little black dress.” said Simon de Pury, Chairman of Phillips de Pury & Company.

For further details visit Swarovski Elements.

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