After nearly a century away from the jewelry business, Fabergé is back in the business with a breathtaking new high-end jewelry collection. The new House of Fabergé has the cooperation of two of Carl Peter’s great-granddaughters and is funded by an investment from a South African private equity firm.
Their intention is to reinterpret Fabergé’s classic work, not reproduce it. Fabergé selected noted artist-jeweler Frederic Zaavy to create an initial collection of 100 items at his studio in Paris. The collection uses hundreds or thousands of tiny gems on each piece to create mosaic effects on rings, brooches, earrings and necklaces. The collection ranges from $58,000 to $8 million.
Fabergé is taking a risk in entering the jewelry market which has been badly hit in the recession but with new management, a new design team and a modern sales approach they are confident that they will be successful.
We’re very pleased to see Fabergé back in the jewelry business and we wish them great success!
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